ROLLS-ROYCE HOSTS A BLACK BADGE WEEKEND AT THE 2018 FORMULA 1® AUSTRALIAN GRAND PRIX
For the first time, Rolls-Royce Motor Cars is hosting guests at a specially prepared stand during the 2018 Formula One® Australian Grand Prix. Present will be the team from Rolls-Royce Motor Cars Melbourne, the sole authorised dealership for Victoria.
Dawn Black Badge Debut for Australia On public display for the first time are a Black Badge duo comprising Dawn Black Badge – newly introduced to Australia – and the Wraith Black Badge.
The introduction by Rolls-Royce of a permanent Bespoke family of motor cars called Black Badge is in response to the differing lifestyle requirements of a younger, more dynamic patron of luxury.
Since its introduction to Australia, Black Badge has attracted a new generation of Rolls-Royce customers to the marque. As a result of overwhelmingly positive customer demand for Ghost Black Badge and Wraith Black Badge, Dawn Black Badge has now been added to the range.
“When we launched Dawn in Australia, we were confident of a positive response, as Australia offers the perfect driving conditions for a convertible car and our customers were looking for a more casual Rolls-Royce they could drive themselves to enjoy the elements. So it was then no surprise that we then received strong interest last year for Dawn Black Badge to be made available,” said APAC Regional Sales Manager Ian Grant.
Dawn Black Badge Created to satisfy overwhelming demand from a new breed of Rolls-Royce patrons, Dawn Black Badge stands as the most luxurious, social and sensual space from which to take in the night air. This most glamorous, uncompromising expression of open-top luxury is given a new and darker sensual dimension through its suite of Black Badge engineering and design treatments.
Dawn Black Badge is now available to commission.