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What is a Cookie?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device. You can find more information about cookies at: www.allaboutcookies.org
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
Within this website cookies are used to facilitate features and functions which improve your browsing experience. They are also used to measure the performance of the site and the ways in which visitors navigate their way around. No personally identifiable information is collected by the cookies on our sites.
The below information details the cookies we use, how to prevent these being written and the impact of doing so on your browsing experience.
Disabling/Enabling all cookies
You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
Disabling/Enabling specific cookies
Rolls‑Royce Motor Cars are working to provide the ability for you to manage your cookie preferences within our website, but this is functionality is currently under development. As an interim step we have detailed below all the cookies set by our websites, their purpose and details of how to opt out where available.
More information about cookies
There are four main types of cookies used by websites. These categories are described below, based on the information published in the International Chamber of Commerce Cookie Guide;
Strictly Necessary Cookies – Enable services you have specifically asked for
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
Performance Cookies – Collect anonymous information on the pages visited
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
Functionality Cookies – Remember choices you make to improve your experience
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Targeting/Advertising Cookies – Collect information about your browsing habits in order to make advertising relevant to you and your interests. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.
|This cookie is needed to identify the user's configurator session within the car configurator system.||Strictly Necessary||Session Only|
|EMO||VicinityUser||This cookie indicates that an annonymised user is actively using the site. This cookie is deleted when the browsing session is closed.||Strictly Necessary||Session Only|
|JSESSIONID||JSESSIONID||This cookie indicates that an annoymised user is actively using the site and is used to measure how many users are visiting the site at any given time. This cookie is deleted when the browsing session is closed.||Strictly Necessary||Session Only|
|Load Balancer Cookies||ARPT1
|These cookies are used to help ensure that the content of your page loads quickly and effectively by distributing the workload across web servers. They are deleted when you close your browser.||Strictly Necessary||Session Only|
||WT_FPC||Used for maintaining anonymised session and user identification across the websites sub-domains.||Performance||10 Years|
|Responsive||Anonymously tracks what device type the site is being accessed on (based on screen resolution) - PC / Tablet / Smart phone||Performance||1 Day|
|ACOOKIE||is used for anonymised cross domain tracking e.g. Recording if a visitor moves between www.rolls-roycemotorcars.com and pre-owned.rolls-roycemotorcars.com||Performance||2 Years|
|is set in order to track which navigation elements are used when navigating the site (main menu, teaser, footer etc.)||Performance||Session Only|
||__utma||Records anonymised data about a users visits to a site including: first visit (unique visit); last visit (returning visit); Days and Visits to purchase calculations etc.||Performance||2 Years|
|These cookies work in tandem to calculate visit length. Google __utmb demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.||Performance||Both expire after 30 mins of inactivity|
|_utmz||notes where an annoyomised visitor arrived from, grouping the information into type e.g. via a search engine, social media, direct. This cookie also registers what keyword generated the visit (if relevant) plus geolocation data, to nearest city.||Performance||6 Months|
|__utmv||creates groupings based on anonymised user actions, for example, create a group for all visitors who viewed a particular link or advert.||Performance||2 Years|
|_ga (Universal Analytics)||This cookie is used to store a unique client identifier (Client ID), which is a randomly generated number. Once the ID is generated it's stored in the cookie and is included with each hit / request sent to Google Analytics. This ID is later used by Google Analytics servers to calculate user, session, and campaign data.
|Detects initial bandwidth capability of a visitors computer or device. This cookie helps to significantly improve initial rendition selection for viewing videos. If you disable this cookie, Video Cloud will still detect bandwidth by using the Brightcove Bootloader swf. Without the cookie, this must be done on each player load, consuming more bandwidth and possibly resulting in a poorer quality initial rendition.||Performance||Session Only|
|DoubleClick cookies are used to help measure the effectiveness of online advertising campaigns and to try and avoid repeatedly showing adverts the user has already seen. The names and numbers of these cookies used on our site will vary, depending upon the number of advertising campaigns that are active at the time of your visit.
No personally identifiable information is used or stored by DoubleClick cookies.
|Targeting/ Advertising||30 Days|